I fell into catalog and web writing a dozen years ago when a magazine client requested I take on a special project. In short order, that client and the others that followed have made me an in-demand online copywriter.
No doubt that's because I bring magazine-feature-writing know-how to catalog and web projects, creating copy that is lively, original and effective. Further, I understand the importance of knowing a client's audience, or target market.
Whether I'm assigned a full-fledged website, a mini sitelet, an online publication or product copy—from exquisite dinnerware to luxurious lingerie to high-tech electronics—I deliver exceptional copy, complete with relevant details, storied nuance and attention-grabbing style.